The value of a flower

In this world of endless pinterest and online social media, we are inundated with so many inspirational photos of wedding florals.  While it can be a great tool for floral designers to better understand what our clients are looking for, it can be a stumbling block as there is never a price tag attached to any of these visuals.  Add to that large box stores offering flowers at extremely low prices, and it makes it difficult for many of my prospective clients to navigate around the reality of the price tag.  I came across this article, and want to share it with you as it is such a valuable read.

The Value of a Flower